How to Build a Memorable Brand on a Budget

Branding isn’t just for big companies with giant marketing budgets. It’s how customers recognize you, remember you, and recommend you.

The good news? You can build a strong brand without breaking the bank.

Here’s how:

Start with consistency. Use the same logo, colors, and tone of voice across your website, social media, radio ads, signage, and business cards.

Tell your story. People love supporting local. Why did you start your business? What makes you different (everyone is selling cheeseburgers, what makes your cheeseburger taste different)? Let people in. That emotional connection sticks.

Be where your audience is. Maybe that’s on the radio during morning drive. Maybe it’s in their Facebook feed. Maybe it’s when they Google “pizza near me.” Show up consistently in those places.

Don't get too cute. Cute and catchy is fine when it's direct and meaningful. But you need to clearly communicate what your business is and what it does. There is nothing wrong with something as basic as "Mike's Plumbing." Adding a tag line that is effective cleans that up: "Mike's Plumbing. Stinks to you, smells like money to us." 

You don’t have to figure it out alone. At Peterson Media Group, we help local businesses build brands that last. From logos and slogans to radio and websites, we’re here to help you shine.

(And yes, we’ll make sure your brand looks as good online as it sounds on the air.)  Email us today: office@petersonmediagroup.net or call 931-393-3500.