How to use Social Media to Your Advantage (Without Losing Your Mind)

If the thought of managing your business’s social media makes your head spin… you’re not alone.

The good news? You don’t need to post every hour, go viral, or dance on TikTok to make social media work for you.

You just need to be present, consistent, and genuine.

Here’s how to make social media your friend (not your full-time job):

Pick your platforms wisely You don’t have to be everywhere. Focus on where your audience is. For most local businesses, that’s Facebook and Instagram. If you're targeting professionals or B2B, LinkedIn might be the move.

Post with a purpose Your content should do one of three things: educate, entertain, or sell. Show behind-the-scenes peeks, customer testimonials, product tips, or answer FAQs. Be helpful first, promotional second.

Engage, don’t just broadcast Comment back. Like posts. Share community news. Social media isn’t a megaphone — it’s a conversation. When your audience feels heard, they’ll come back.

Be consistent (not constant) Posting 2-3 times a week beats posting 10 times in one week… and then disappearing for a month. Set a schedule that works for you and stick to it. Using META Suite to schedule posts is also very handy. 

Want help creating a plan — or making sure your website and Google presence line up with your socials? Or putting together radio marketing to a broad audience in southern Middle Tennessee?

 That’s what we do at Peterson Media Group. We don’t just run four radio stations. We help small businesses grow online, too. Email us today: office@petersonmediagroup.net or call 931-393-3500.