Social Proof Sells: How Testimonials, Reviews & Real Stories Build Trust

You can talk about how great your business is all day long. But when someone else says it? That’s gold.

Social proof — reviews, testimonials, and real customer stories — is one of the most powerful tools in your marketing toolbox.

Here’s how to use it:

Share testimonials in your ads. Record a happy customer talking about their experience and turn it into a short radio spot. We have found this to work very well!

Post reviews on social media. Screenshot 5-star Google reviews or Facebook recommendations and share them regularly.

Put them on your website. Make sure your homepage or product pages include real feedback from real customers.

Ask for them! Most people are happy to leave a review — they just need a little nudge.

Need help gathering or using social proof in your marketing? Peterson Media Group can help you get started.

Let your happy customers do the talking. Email us today: office@petersonmediagroup.net or call 931-393-3500.