The One-Two Punch: Combining Radio Ads with a Strong Website

You’ve crafted the perfect radio ad. It’s catchy, local, and gets people interested. But when they Google you or type in your website… what do they find?

If it’s outdated, hard to navigate, or missing key info — that radio ad just went to waste. We worked on radio advertising for a client in 2024 who washes windows. But when you google his business, he has ZERO presence. So now when someone googles washing windows in his town, someone else was getting his business. He was literally paying for someone else to get his business. We did not run his radio campaign until we could clean up his google search situation for him. 

Your website is your closer. Or you at LEAST have ot have a google presence.  Your radio ad gets them to look. Your website seals the deal.

Here’s what makes a strong website:

• Fast load times. People won’t wait more than a few seconds.

• Clear call-to-action. What do you want visitors to do? Call you? Buy? Book? Make it obvious.

• Mobile-friendly. Most users are on their phones. Your site has to work on all screens.

• Consistent branding. Your colors, logo, and tone should match what people heard on the radio.

  
  

If you’re investing in radio advertising, don’t forget the follow-through. At Peterson Media Group, we can help you with both your message and your online home base. Email us today: office@petersonmediagroup.net or call 931-393-3500.