Why Local Advertising Still Works in a Digital World

It’s easy to get caught up in the idea that all advertising has to be digital these days. But here’s the truth:

Local radio still works. And it works really well — especially when you combine it with a solid digital presence.

Radio reaches people when they’re in the car, at work, or at home. They might be heading to lunch or planning their weekend. And when they hear your name over and over, it sticks.

Here’s why radio is still a smart move:

• Local listeners trust local voices. They feel connected to the DJs and hosts and shows they know. That trust transfers to your brand.

  
  

• Repetition builds memory. When people hear your message often, they remember it when they need you. Think of a song you could not get out of your head. Ear worms are sellers. 

  
  

• It’s cost-effective. Especially for local businesses, radio can stretch your advertising budget farther than you might think. Radio has proven to be the most cost effective advertising medium when compared to print, billboards, etc. 

  
  

Pair that with a professional website or a well-optimized Google listing? Now you’re everywhere your customers are.

At Peterson Media Group, we own four local radio stations. We know our audience, and we can help them get to know you. BONUS: you get to work with a local, family owned business that is very invested in seeing you succeed. Email us today: office@petersonmediagroup.net or call 931-393-3500.